How To Change Your Youtube Channel To Business

Last updated seventh Feb 2022

In this article, we're going to take y'all through the steps required to create a YouTube channel in 2022.

YouTube has been around for a long fourth dimension at present. It's accessed by an incredible 315 meg of the states every single mean solar day, and is bachelor in 91 countries and 80 languages. It's safe to say that YouTube isn't just a video platform; information technology'southward role of today's cultural cloth.

Information technology'southward articulate that people beloved YouTube – but marketers love YouTube just as much. According to our Video Marketing Statistics 2022 survey, 88% of video marketers plan to include the platform in their marketing strategy this year.

If y'all're ready to harness the power of YouTube for your business organization, here's a step-by-step guide to how to create a YouTube aqueduct.

Why create a YouTube channel?

Before we dive into our guide, permit's review why you should consider creating a YouTube channel in the commencement place. Setting upwards your own YouTube channel gives you the ability to reach your target audience on a whole new medium. Non merely does information technology give you access to a huge and increasing number of users, only YouTube can help y'all:

Attain new customers: Your videos volition testify upwards in search results on the platform, putting your content in front of users who might not have known you existed.
Bulldoze traffic to your website: After viewing ane of your awesome videos, a viewer who wants to learn more than can click on a link in your video description to check out your website.
Amp up your SEO: Many companies are using video SEO to enhance their searchability and increment web traffic. This powerful strategy is unproblematic to implement and can be wildly constructive.

Another great reason to start a YouTube channel is to make the virtually out of the video content you're already creating. If you're spending time and money creating videos for your website, sales presentations, advertisements and more, why not put them on YouTube as well? They could offset delivering the benefits nosotros mentioned above in a matter of days.

How to create a YouTube channel

Are you gear up to realise the benefits of using YouTube equally a marketing platform and content channel?

If the respond is yes, here'south how to create a YouTube channel in three easy steps.

Step 1: Set up your YouTube channel

The kickoff footstep to creating a YouTube aqueduct is, unsurprisingly, setting up your aqueduct! If you've used YouTube earlier, even as a viewer, you may already have an account. A YouTube business relationship is required to comment on videos, subscribe to channels, and create playlists.

Also, if you have a Google business relationship then you will automatically have a personal YouTube business relationship and channel.

To find this, click on your avatar in the top correct-paw corner and select "Your channel".

This will probable be the starting point for almost people.

If you don't have an account at all and so yous can all the same click on the avatar so click settings:

This volition take y'all to a settings page where you tin instantly create a channel:

You'll be asked if you lot want to add a profile photo and update your proper noun:

Whether you lot have a personal channel or not, yous should still create a new channel for your business so that you can keep all of your videos and analytics carve up.

This is super easy. Just click on "Settings" again and then select "Create new aqueduct":

Give your new aqueduct a name and you lot're ready to get!

You'll be taken to the homepage of your new aqueduct where you can upload videos, create playlists, write an about page, and more than.

Footstep two: Customize your YouTube aqueduct

Equally you lot can see, your YouTube channel starts equally a bare canvas, and so the next affair y'all'll want to do is spruce it up a bit!

Become this procedure started by selecting the "Customize Channel" button on your dashboard. This will automatically have yous to the YouTube Creator Studio, which looks similar this:

Click on the "Basic info" tab to fill in some basic information about your business, including a clarification and customized links.

When writing your clarification, exist informative but also strategic. YouTube scans this content to optimise users' search experiences, so infuse it with keywords as much as possible.

You'll also encounter your channel URL here. It may look long-winded and clunky, simply afterward having an active account for 30 days and gaining a minimum of 100 subscribers, y'all can change this to something more catchy and fitting for your brand.

Scrolling down further, you'll see the Links section. This is your opportunity to add together marketing links to your channel profile.

You tin as well select the pick to include upwardly to the first five links every bit icons on your aqueduct's imprint, like this:

The last piece of data to add to your aqueduct is your e-mail accost. This makes it piece of cake for people to contact yous and is a peachy opportunity to increase your inbound leads.

Next it's time to spice up your channel with some visuals, specifically your channel banner and avatar. This tin can be updated past heading to the "Branding" tab:

Your avatar is like your profile photo and should ideally exist an image of your logo to increase brand recognition. The banner image sits at the top of your YouTube channel. It's a practiced way to innovate new viewers to your channel and as such should include important information similar when you post your videos, or a snippet of what your aqueduct is about. If y'all want to know more than, check out list this of 36 banner ideas and examples to inspire you.

If you're not a professional designer, don't worry. There are enough of gratuitous tools you tin can apply to create your channel art in but minutes. And we've got yous covered on banner dimensions too! Bank check out this article for all y'all need to know: YouTube Banner Size and Dimensions Guide 2022.

Be sure that all of your channel art matches your make and is consistent with the visuals you're using on your website and other social media accounts. Use fonts, colours, and graphics that match your brand identity.

Here'southward a look at ours for some inspiration:

And here is another great example from our founder'southward YouTube aqueduct:

Step iii: Add together videos and optimise your channel

Now that your channel is all gear up, it's time to starting time uploading content. To upload your showtime video, head back to your channel homepage and then click on "Upload Video"

Then simply drag and drop the video yous want to upload (or click "Select Files" search for it in your file manager).

Equally your video uploads, y'all tin offset entering in your video'southward data, including the title, clarification, and tags. Your championship should describe what's in the video while being center-catching and intriguing, and your description should be filled with SEO-friendly keywords. Just like with your channel clarification, YouTube will reference this text to serve upwardly relevant content to users when they search – and you desire to exist in those results.

Ringlet downwardly further on this folio to select a thumbnail for your video from the all the same frames, or upload your ain:

Your thumbnail is super of import as it'due south often a huge deciding cistron on whether someone volition picket your video or not.

If you scroll downward and click "show more", you will also be able to add tags to help boost your video's SEO ranking.

For more on maximising your YouTube SEO, cheque out our weblog on xiii means to rank college in YouTube's search engine results. Here are a few quick tips equally yous're thinking nearly YouTube SEO:

Be sure your title packs a punch; it's the get-go impression your audience will get of what's within your video, and you want them to click through without scrolling past you lot.
Utilise focus keywords multiple times instead of lots of keywords one time or twice.
Include your URL in the video description then viewers can check out your website if they want to learn more.
Merely create not bad content. More views ways better search results, and you'll never get millions of views without having solid, shareworthy content.

When you're all finished, click "Publish" to publish your video, or "Salvage" to relieve any updates you've made once you've posted the video.

Simply repeat this process for all of the videos you want to upload and there you have it, your own fully-fledged YouTube channel!

Last thoughts

At present that you know how to create a YouTube channel, you're probably thinking nearly all the amazing content you lot want to create for your new channel. As yous do, check out 21 YouTube Video Ideas for Businesses. Information technology's packed with tips, tricks, and inspiration to guide you as y'all brainstorm new video ideas and showtime building a powerful YouTube channel.